Testimonials
"Elayne’s Beverage BA Academy has been a godsend for our brands and companies. We were having challenges finding experienced BAs, but we were able to find energetic, smart talent that was eager to learn.
Most come from hospitality, and many from behind the bar.
The Beverage BA Academy has basically packed all the learnings and insights that typically would take years to learn (along with the mistakes), and put them together in a very digestible, interactive course. Combined with Elayne’s coaching and personalization, it’s been fantastic for our brands and companies. Really solves a problem of recruiting with relevant training and knowledge!"
- Steve Luttmann, Tortoise & Volt Marketing & Ventures
"First off, I loved the program. I had almost zero real life training on how to do this job prior to heading out in the field. I had product knowledge and was taught how to do the proper admin work. Knowing the operations side helped me understand the demands on buyers’ time and how to work with them, but the intricacies of the techniques you pointed out were extremely valuable. Some of it was a review, as I have some sales training in my past, but a refreshing review as it reminded me of things that I needed to remember. However, to truly dive in and learn style and little ways to do things differently in a relationship building style was huge. And, to hear it said from someone is even more impactful.
I don’t know about you, but I have a lot of anxiety over doing a good job. Always have, it’s the blue-collar blood in me. To hear examples of how to do the job, was so beneficial to alleviate that and give me more confidence in the fact that I am working hard and doing a decent job and will only get more skilled at my job with time. Being in operations for my entire career, the supply side is brand new to me. I know the things I’m pretty good at, and have a decent understanding of my areas that need some focus moving forward. What really was valuable for me was just the overall perspective on how to do the job. How to identify certain things as well as different angles of approach and activations. Thank you again for the valuable information."
-Patrick Sterling, Portfolio Specialist - Florida, Campari Rare
"The modules and workshop gave me a lot of insights and I'm looking forward to the next one. Even on some things I knew (or thought I did) but seeing it all laid out and cohesive was supremely enlightening. In fact, I just used the techniques at an account I've been struggling to get a meeting at for a while. Now I have a tasting with the bar manager, buyer, and AGM next week!"
-Jarred Craven, Portfolio Specialist - California
"Elayne is a master at her craft and one of the best brand ambassadors in our industry today. She is a constant professional, a passionate presenter and an insightful educator. Anyone enrolling in her Training Program will be learning from one of the top leaders in the industry. Her program’s curriculum features advanced learning and business skills to train 'best in class' ambassadors that will excel in building the brands of the future."
- Peter McDonough, former President, Chief Marketing & Innovation Officer; Diageo
"Wow, wow, wow! I can’t express enough of how impressed I was with everything in this course. When I started out, coming from bar and restaurant ownership and operations, I thought the BA role would be relatively easy compared to what I was used to with work load and quickly learned it was very much the opposite. Though I had much guidance in the beginning, it didn’t cover all of the material or prepare me as much as I would have liked, especially going into a market such as the U.S. Going through the Beverage BA Academy course, with Elayne, was like a walk down memory lane and then some. The course content was absolutely brilliant and so well done! I would definitely recommend anyone thinking of becoming a BA or anyone relatively new to the industry, to take this course as it truly shows what the role entails and how life will be in the field."
- Dave M., Global Brand Ambassador
"The Beverage Brand Ambassador Academy has been transformative for my team. Elayne was able to pack years of knowledge into an easy to digest and interactive course. She is clearly a master of her craft and took the knowledge industry vets have and put it on paper. This ensures that the next generation has training that wasn't always an option. To start, my team was at all different levels. Now, they have all the knowledge and confidence to go out and build brands!"
- Cole Levy, Director of Sales, American Liquor Co.
