What you will get out of this course

You will be learning the best practices utilized by the most successful brand ambassadors and executives within the spirits industry. You'll study the industry from two perspectives - the corporate side and the field side, emphasizing corporate skillsets, account strategy, product knowledge, presenting and sales tactics.

You will understand what it takes to work with accounts, with confidence... and convert stores and bars into viable accounts, in less time. You'll better manage your schedule and obligations with ease, present to any audience and become a valuable source for Brand Teams to design more successful strategies for brand growth, while you grow your career.

Remember that 1 on 1 coaching can also be scheduled with Elayne for an additional fee or within a bundle we offer.

This course is 100% online, and you can work through it at your own pace. There is homework to complete and submit each week. Elayne will provide feedback on what is submitted to ensure you comprehend what you have learned. There are also downloadable reference materials that you can use as guidelines while on the job. Each module is 30-35 minutes at maximum. Quizzes and a final project will need to be completed to ensure a solid grasp of the material and to generate a certificate of completion.