IN THIS MODULE, WE WILL DISCUSS WHAT IT TAKES TO:

1. To be a charismatic presenter
2. Best practices to follow while presenting your brand for the camera

CHARISMATIC PRESENTER

A Charismatic presenter knows how to connect with their audience and makes them care about what they are speaking about.

A great example of a person with tons of Charisma is Oprah Winfrey. Oprah exudes charisma in all parts of her life.

To watch this phenom in action and learn from her, click here to check out Oprah's 2018 Golden Globes Speech, and we'll dive into the details afterward.

Five pointers from her presentation for you to try:

1) Start with a grab A grab can be a startling statistic, a quote, a picture, or a story. For example, Oprah jumped in with a personal story that engaged and enticed us: "In 1964, I was a little girl," etc.

• You can provide a personal story of your connection to what you are speaking about or a startling fact (i.e., Climate change will become irreversible if we don't change how we design and build now...)

2) Be specific and get personal.

When Oprah gave thanks, she thanked groups such as the Hollywood Foreign Press association and individuals from her past and present. Oprah made it specific and personal: "Dennis Swanson took a chance on me for AM Chicago."

3) Include current events. Oprah did not shy away from speaking about recent events. She used the stage to talk about the recent passing of 97-year-old Recy Taylor, a woman who, in 1944, while walking home from church, was set upon by six armed white men. She then spoke about the "Me Too" movement and appealed to both men and women to speak up and share their stories.

4) Deliver with passion

• Oprah delivered her speech with a strong posture, excellent voice projection, and inclusive eye contact.
• She paused when people applauded and paced her presentation well
• She emphasized significant words
• She sped up to create urgency and slowed down for impact

5) Call to action Oprah, at the end of her speech, raised her voice to a climactic conclusion. She used a powerful metaphor and concluded, "So I want all the girls watching here, now, to know that a new day is on the horizon! And when that new day finally dawns, it will be because of many magnificent women in this room tonight. Some pretty phenomenal men are fighting hard to make sure that they become the leaders who take us to the time when nobody ever has to say 'Me too' again."

Other key factors to keep in mind are Delivery & Tone.

YOUR DELIVERY

Great presenters rehearse.

Most speakers don't practice nearly as much as they should. Oh, sure, they review their slides ahead of time, but they neglect to put in the hours of deliberate practice that will make them shine.

Malcolm Gladwell made the "10,000-hour rule" famous as a benchmark for excellence, stating that 20 hours of practice a week for a decade can make anyone a master in their field.

While you don't have nearly that long to practice your next presentation, there's no question that the world's most outstanding speakers have put in the time to go from good to great.

Steve Jobs is considered one of the best presenters of all time. He would practice his presentations over 200 times before delivering them. 

The most impactful way to deliver your presentation is to:

• Use visuals instead of text or bullet points to tell your story
• Rehearse your speech until you have memorized it. With enough rehearsal, the words will come 2nd nature to you, and you will be able to deliver your talk with meaning and authenticity. 

WATCH This 13-year-old boy from Kenya does a great job with delivery and tone. 

You will improve each time you give your brand presentation; if you keep practicing, it will soon become second nature. 

IF YOU ARE NOT ABLE TO MEMORIZE, another option is to use bullet points on note cards. As the presentation plays, refer to your note cards to spark your memory so you know what to say on each slide.  

You will be fine if you know what to say for each one. 

And if you ever do "mess up," there is no need to apologize; take a beat to gather yourself, reconnect to the audience and why your message has meaning, and pick up where you left off.

TONE

Pay attention to your tone. Some speakers may want to come across as authoritative, wise, influential, or passionate, but it's usually much better to sound conversational. Don't force it, don't orate; just be you.

For example: 

• In Oprah Winfrey's speech, her voice would rise and fall to make a point