Elayne Duff is an accomplished professional with more than 20 years within the beverage and alcohol industry.  Throughout her varied and successful career, she worked with the two largest drink's companies Diageo and Ab-InBev. During which she developed and implemented successful trade & consumer engagement programs to drive brand growth and brand advocacy for brands such as Goose Island Beer, Cîroc Vodka, Tanqueray Ten, Zacapa Rum, Bulleit Bourbon & Don Julio Tequila across the U.S.A. and around the Globe. 

"It is going on 11 years that I have known and worked with Elayne. She has become my go-to person for brand education and insight into the on-trade. Her talent as an educator, her knowledge of the beverage industry, her passion, and her energy is unparalleled. So if you are looking to shore up your brand ambassador skills or build your team, look no further than Elayne." Lisa Laird Executive Vice President and World Ambassador at @LairdandCo.

Elayne has spent her career learning and teaching others everything she could about spirits and cocktails. She was Diageo's first-ever Luxury Brand Mixologist and spirits educator; she graduated from the first-ever class of the grueling 5-day B.A.R. program in New York, earned her WSET Level 3 Spirit certification & a Level 1 Cicerone. 

"Elayne is an absolute joy to watch working; her energy and enthusiasm is unrivaled," says Sean Muldoon, Dead Rabbit. "She is well-liked and highly respected by all who know her and is one of my favorite people in the entire industry."

As an in-demand speaker, Elayne has spoken at bar shows around the world, having filled rooms as far afield as Copenhagen (Copenhagen Spirits & Cocktails), Berlin (Bar Convent Berlin), and Canada (Art of the Cocktail, Victoria, BC), as well as massive national events in the U.S. like Tales of the Cocktail (New Orleans) and the Nightclub & Bar Show (Las Vegas). 

She has the unique ability to connect, entertain, and educate her audience all at once. She has educated over 10,000 consumers and bartenders on the fine art of mixing cocktails, spirits, and brand advocacy. While at Diageo, she was one of the most requested mixology experts on Spike TV's hit "Bar. Rescue" show, as well as being Andy Cohen's favorite bartender on-set for "Watch What Happens Live!" 

As the founder of Duff on the Rocks on-trade consultancy and creator of The Beverage Brand Ambassador Academy, a typical day can involve Elayne developing cocktails, educating Distributor Sales reps on a new product and menu strategies to help it sell, creating an innovative brand strategy for a product coming to market, mentoring Brand Ambassadors or hosting her live show "Celebrating the Brand Ambassador."

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