For Brand Owners, Managers and Advocacy Directors

The Beverage Brand Ambassador Academy provides the knowledge, tools, and coaching required to develop successful, confident Brand Ambassadors and Sales Reps in a fraction of the time. 

For Brands, The Beverage BA Academy offers a scaleable effective training tool to equip your teams with the knowledge and tools needed to succeed. We also offer multiple courses to fit your specific needs and budgets. Plus, bespoke services to create custom content just for your brand.

"I created the Beverage Brand Ambassador Academy because no one comes to this industry fully equipped for success. We offer the tools BAs need to put effort into their job rather than worrying about everything they don't understand. Knowledge is power, and I believe in empowering others so that they can succeed and excel!" - Elayne Duff.

"In the best possible world, this course would be required for every new sales position. Every liquor company and distributor would benefit from this course. The breadth of information was impressive and helpful. In my field of work (sales & marketing for a very large liquor producer), it can feel really overwhelming since there are so many different people you can work with on any given day. This course was really thoughtful in plotting out a typical day from beginning to end, and even a typical career from novice all the way to being at the top of your game. I learned more just days into the course than several years of trial-and-error. I can't recommend it enough! "
MATT- Sales Rep/ SAZERAC

"The Beverage Brand Ambassador Academy has been transformative for my team. Elayne was able to pack years of knowledge into an easy to digest and interactive course. She is clearly a master of her craft and took the knowledge industry vets have and put it on paper. This ensures that the next generation has training that wasn't always an option. To start, my team was at all different levels. Now, they have all the knowledge and confidence to go out and build brands! "

Cole Levy -American Liquor Company

“I wish I would have had this course when I first started as a brand ambassador. Taking Elayne’s course helps you get a 360-degree view of the way the hospitality industry works. It has real-life examples and gives you the tools to succeed!”

Cesar Sandoval,National Ambassador U.S., Casa Lumbre Spirits


Personally, the transition from bartender to supplier was not a seamless or easy one. I am grateful that the company I currently work for provided us access to Beverage BA academy- it is a great resource to lean on.

The Beverage BA Academy not only covers the general questions you might have about the role, but also does a deep dive into how to harness the power of your unique talents and apply them into very specific situations. This course helps you develop or fine tune your organizational skills as well as your public speaking/presenting techniques.

My favorite part about this course it that it truly does open the floor for any questions you might have in a safe space, one in which you don’t feel embarrassed or insecure when asking a question, no matter how “basic” you may think it is.

Additionally, Elayne makes herself accessible to reach out to her one on one if you prefer that privacy. Not all brands/roles are created equal, and this course addresses different tactics or approaches, depending on what your role is.

I highly recommend this course to anyone, especially those starting on the Brand Ambassador side. You don’t have to feel like you’re treading water while you figure out your new position; this course is here to guide you along the way. Adhel Martinez, Casa Lumbre Spirits