Why this course was created
A career, alcohol Brand Ambassador's role is unique.
The ideal candidate needs to be a business professional, part-time partier (but in a responsible way), full-time network-er, social media influencer, salesperson, photographer, great presenter/educator, spirits expert, mixologist... with the skills of a brand manager, event planner, accountant, writer and PR person.
To be successful, an Ambassador needs to be empowered, not only with the proper knowledge about their brand, but also with the skills to operate successfully in the field, navigate corporate, build a solid working relationship with the distributor, grow a network, present with finesse, manage multiple projects at once and much more.
This program is designed to help you understand:
- Fundamental marketing concepts
- How to know if an idea fits the brand and its objectives.
- What research and preliminary work should you do to know if it is a great idea.
- What information is crucial to prepare
- How to organize this information into a well-thought-out plan.