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MARKETING 101 -IDEA BUILDING WORKSHOP
YOU'RE IN THE RIGHT PLACE
Why this course was created
Who is this for
Meet Elayne
MARKETING CONCEPTS TO UNDERSTAND
INTRODUCTION TO THE COURSE (5:49)
WHAT IS MARKETING (2:45)
THE MARKETING PROCESS
THE MARKETING PROCESS- MISSION STATEMENT
MARKETING PROCESS- POSITIONING STRATEGY
THE MARKETING PROCESS- MARKETING STRATEGY
THE MARKETING PROCESS-IMPLEMENT A MARKETING PLAN
THE MARKETING PROCESS- BUDGET AND EVALUATE
WHAT IS A BRAND
BRAND FEATURES AND BENEFITS
WHAT GOES INTO A MARKETING PLAN
SEGMENTATION
DEFINE YOUR OBJECTIVES, GOALS & PLANS
TOPLINE
HOW TO USE INSIGHTS TO FORM NEW IDEAS (8:18)
BENCHMARKING
MAKE IT SCALABLE
KEY METRICS
COST PER HEAD & ROI
CONVERTING AN IDEA INTO AN ACTIONABLE PLAN
THE PURPOSE OF THIS PROGRAM (3:42)
HOW TO DECIDE IF THIS IS A GOOD IDEA
CREATE A PRESENTATION OUTLINE
STEP 1: ESTABLISH YOUR GOALS & OBJECTIVES
STEP 2: DEFINE YOUR WHY
STEP 3: IDENTIFY & UTILIZE BENCHMARKS (7:50)
STEP 4: STATE THE BENEFITS
Step 5: PROGRAM ON A PAGE
STEP 6: BRING IT TO LIFE
STEP 7: MEASURE YOUR SUCCESS
STEP 8: TIMELINE
STEP 9: CREATE A BUDGET
NEXT STEPS
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THE MARKETING PROCESS- MISSION STATEMENT
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